Sony Ericsson Xperia Neo Delayed Till Q3

The unfortunate tragedies that have recently struck Japan have not been limited to just the people of the country. As more damages begin to get assessed, many of Japan’s largest companies like Sony and Toyota are finding out that their facilities were more damaged then they previously thought which is leading to product delays and slow rollouts. On top of that, even if a companies own facilities were not harmed by the earthquake and tsunami, but a partnering supply companies was, this will still lead to product delays as companies are finding it harder and harder to get their hands on key components like batteries. Because of these “supply chain disruptions”, Sony Ericsson has announced that their Gingerbread based, Xperia Neo is receiving the bump and will instead now be launching in July as the company tried to find a consistent supply chain in order to have a proper product launch.

As Sony Ericsson continues to assess the impact of the situation in Japan on its business, we have communicated to our operator customers and distributors that some volume of Xperia arc, Xperia PLAY and Xperia neo phones has been affected. Xperia neo has already been introduced to the marketplace in limited quantities. However, due to supply chain disruptions resulting from the situation in Japan, we have shifted the timing of Xperianeo’s broader launch and it is now planned for early Q3.

We will address this topic at the time of our Q1 financial results announcement call that is scheduled for April 19, 2011.

[Via Sony Ericsson Italy Facebook]

Sony Ericsson Xperia X10 to Get Android 2.3 After All

Wow, call us shocked, surprised, and happy for Sony Ericsson owners but before we get into the details, lets back up a little bit to see how all of this unfolded and why this news is actually a big deal. Sony like many other handset makers was left in turmoil after the introduction of the iPhone with no particular plan of action to counter Apple. Like many others, Android seemed the sure way to fight off Apple and with Google continuously updating and expanding Android, Sony Ericsson like others could instead focus on making their build personal and their phone unique. During 2010, Sony released quite a few of different Android phones, ranging from the Xperia X8, to the Xperia X10 Xperia X10 Mini and Pro. Though fine phones on their own, compared to the slew of handsets in the market, the Sony Ericsson phones all shipped with out dated Android builds. In fact, when Sony shipped the Xperia X10 in late 2010 with Android 1.6, most other developers has already been shipping with Android 2.1 and were transition to Android 2.2, seeing how Android 1.6 had been out for almost a year. This left Sony’s handsets at a disadvantage, with an older, more problematic build, compared to other devices. Sony did however promise to deliver a new Android build and during the last few days of 2010, they did manage to give the Xperia X10 series a bump to Android 2.1 which again was already outdated. Soon, Sony announced that they had no plans to release any further updates for their 2010 phones. Irony would of course set in only a few weeks later when Sony released their Reader App for the Android Market which required Android 2.2 or higher, leaving out Sony’s entire lineup of phones.

That was 2010 and since then, Sony has recognized that they have made mistakes during that period and have stated that 2011 will be different. With the current batch of new phones that are set to arrive, we have every intension to believe Sony’s claims, and now, we are more confident then ever that though they might not become the top Android maker quite yet, there is some form of strategy being put together behind the scenes.  You see, Sony has realized that it’s in their best intentions to give their older phones a bump of new life and that is exactly what they are doing. Sony Ericsson has announced that the Xperia X10 will be jumping from Android 2.1 to Android 2.3, specially, the Android 2.3.3 (the latest) build in late Q2, early Q3 of 2011.

We plan to bring an upgrade to Android Gingerbread for the XperiaTM X10 to generic trade kits end Q2 / early Q3 this year.

[Via Sony Ericsson Blog]